6 Advice I’D Give My Younger Self About Music Releases

Knowing what I know now, the one pinch of criticism I would offer my younger self is that he should have prioritized the preparation of a decent promotional campaign before the music was released. It is never too late, and now I would try to create expectations of someone in the audience way beforehand—using social networks, releasing some pre-release singles, and making DVDs.

Previously, I might have had this tendency to entertain a hope that only by producing a nice piece of art would I be able to grow some awareness, but now I understand how important marketing is as well. I would work toward a well-defined, out-of-the-box strategy, including outreach to influencers and columnists, directly adding digital content with potential, and so on. Furthermore, I would ensure that I would be employing the right marketing strategies that would aim not only at creating attention towards the release but also retention such that the music would always remain in people's hearts and minds.